Performance improvement programme

Rationalisation of production

Measures in 2016:

  • Profitability was improved with more efficient capacity loading of the production
  • Development of product lines was continued
  • Savings in subcontracting were achieved
  • The value of stock was reduced by 1 Million euros

 

The objectives in 2017:

  • Beginning the production of the new, modular soapstone fireplace collection
  • The reduction of the value of stock with further 0,5 Million euros

 

Cost reduction

Measures in 2016:

  • Fixed costs were reduced by appx. 1 Million euros by reorganizing and digitalizing functions

 

The objectives in 2017:

  • Reducing fixed costs by 1 Million euros

 

Increased sales

Measures in 2016:

  • Increased market share in domestic home building industry market
  • Increased sales of domestic building renewal business
  • Increased sales and the enlargement of distribution channels in Moscow area
  • Expanded distribution channel in Germany by adding new resale locations

 

The objectives in 2017:

  • Stopping the decrease of sales in Central-Europe by renewing the distribution channel
  • Increased sales from the new soapstone fireplace collection
  • Increasing the market share in domestic home building industry with new contracts
  • Increasing the sales of sauna and interior stone products by targeting the building professionals
  • Expanding the partner network in Russia, especially in the Moscow area